How to use essential marketing metrics for positive results
Do you know exactly how much a customer is worth? Profitable marketing decisions hinge on this critical number.
You may have heard the saying “You can’t manage what you don’t measure.” That’s why it’s no accident that most of the fastest growing, most successful companies make performance measurement a core business function.
Keeping track of key indicators will help you make better business decisions and avoid costly missteps. Here are some of the insights you can gain:
1 How much is a new customer worth?
Knowing how much a customer is worth to your business over the lifetime of their relationship with you (Customer Lifetime Value – CLV) is essential for accurate planning. READ MORE...
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