How to develop an effective use strategy for print media
You’ll generate more sales with a brochure if you first determine its specific purpose and goals.
Develop a use strategy for a brochure, product presentation kit, sales flyer or any number of other print media pieces first, before you concern yourself with creating and printing it. A use strategy simple means that you determine exactly how you will “use” the brochure, so your investment in it will generate a pre-set sales goal.
1 Establish a purpose for your brochure
Begin by writing one sentence that describes the purpose of your brochure.
For example, you’re attending a trade association conference and you want a brochure to give to everyone you meet there.READ MORE...
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